Finding the balance point when composing your platform for eCommerce - featuring Forrester

The last 10 years have brought about a shift in B2B sales. An increasing proportion of customers and customer journeys have moved online, and consumer experiences are increasingly influencing B2B customers’ new behaviour and preferences. 

So, it is imperative to future-proof your B2B ecommerce strategy to continuously engage your prospects, customers and partners.

But how do you compose the ideal eCommerce platform for keeping up with new trends and technological changes while adapting to the demands of the modern day B2B consumer? 

Download this webinar and learn from Forrester Senior Analyst Joe Cicman and DynamicWeb CTO, Nicolai Høeg Pedersen, and Commercial Product Manager, Lars Holm Byg, who will share the key differences between traditional and headless commerce. Watch also the panel debate on key considerations for composing your B2B eCommerce platform, empowering you to make informed decisions for your business.

Key takeaways from this webinar

  • An overview of the ever-evolving B2B consumer trends and preferences that are reshaping the eCommerce landscape

  • Understand the significance of customer centricity in B2B commerce and learn strategies to enhance your customer relationships and drive business growth

  • When to choose headless commerce and what to be aware of in order to stay agile and deliver seamless customer experiences across channels

  • Key insights and practical tips for composing your B2B eCommerce platform, ensuring it aligns with your business goals and meets the evolving needs of your customers

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