Flying Tiger, which is a fun-shopping-concept, has over 900 physical stores worldwide. Each of these order goods through Flying Tiger Copenhagen's internal purchasing system. The purchasing system is therefore an indispensable tool in daily operations, which is why stability, functionality and speed are a must. Flying Tiger Copenhagen therefore needs a purchasing system that can save employees’ time and make ordering new goods easier, more simple, and more transparent.
As a consequence, there was a strong desire to optimize the internal purchasing system, so that all store employees, regardless of age and nationality, could easily and quickly operate the new purchasing system.
ID listed Product Information Management (PIM) as part of their solution requirements but wanted to find a more qualified and cheaper alternative to the two major PIM systems in the Danish market. ID knew of the resources required for fully exploiting the features and capabilities in full blow PIM system, which would eventually exceed their actual business needs. Instead, ID wanted to start out with basic PIM and eCommerce solution capable of scaling alongside their business.
ID eventually chose the new DynamicWeb PIM as part of the DynamicWeb All-in-One platform, as it would require fewer integrations and help simplify the business processes. Finally, the fact that the DynamicWeb PIM system only costs a fraction of buying one of the more well-known systems was of course a major plus, but not crucial to the final decision.
With the new solution, ID has gained a future-proof digital solution capable of supporting their continuous growth. The customers have embraced the new eCommerce setting and provided positive feedback.
The central functionality of the new solution is a fast and effective disposition of a specific style across sizes and colors and a highly intuitive and user-friendly ordering universe that has been well received by their customers.