D2C eCommerce in Manufacturing

The white paper examines how a Direct-to-Consumer model powers manufacturing covering its advantages and disadvantages

Today, customers expect to go directly to the source when researching products and services, or when making a purchase from a specific brand. According to Forbes, B2B buyers have already done 12 online searches and are 57% of the way through the sales funnel before they start an actual sales conversation. In addition, Salesforce surveyed 76% of consumers expect companies to understand their needs and expectations.

When selling directly to consumers, manufacturers gain a better understanding of their customers’ needs, get more control over their brand and customer experience.

In this white paper, we will cover D2C for manufacturers, the benefits and challenges, key considerations and how to get started.

If you are curious or considering this model for your manufacturing business, be sure to read on to the end.

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