Millarco International
B2B portal and Outletshop with AX and DynamicWeb PIM, 3.000 products and 1525 retailers in 16 countries
With the new solution, including AX and PIM, Millarco has reached a higher degree of automation and control, hence they are able to release new products and expand to new markets faster than competitors.
Millarco is a danish wholesales company selling tools, garden equipment, grills and grill related items manufactured in Asia. They sell to hardware stores primarily in the nordic countries.
The Challenge
Millarco had trouble controlling their product information
Millarco had trouble controlling their product information. Due to a complex B2B/B2C setup and a lot of different channels, their maintenance of the platforms was very time-consuming and characterized by a lot of manual processes.
The changing prices were especially difficult to handle. They needed a new, dynamic platform that could automate their processes easily and reliably.
The Solution
Millarco strengthens the quality of product information with DynamicWeb PIM
The B2B eCommerce solution and Outlet shop with AX and DynamicWeb PIM handle online orders from more than 1525 retailers in 16 countries.
The solution is fully integrated with AX and DynamicWeb PIM including integration to Indesign to strengthen the quality of product information in their printed matter.
Besides that, the solution contains a very flexible CMS with a lot of different items to combine, which makes it easy for the employees to create landing pages and newsletters for their marketing initiatives.
Also, a direct integration to the product data provider called Byggebasen, runs smoothly from PIM to Byggebasen which provides always updated price and specification product information to all Nordic hardware stores. All the necessary data is now combined and accessible from one place.
We receive a lot of positive reactions from our clients, who find the new solution extremely easy to use. Our employees are very satisfied as well since the maintenance of the product data is now much more flexible and the overview in PIM is much better.
With the new solution, we have reduced a lot of phone calls and manual processes, which used to cost us a lot of time. Now we can focus on sales and providing service to the customers that actually need it.
The Result
Millarco has reached a higher degree of automation and control
With the new solution, Millarco has reduced a lot of phone calls and manual processes, that used to cost a lot of time. Now the employees can focus on sales and providing service to the customers that actually need it.
The customers now meet a much more professional and coherent Millarco across platforms and marketing channels and a new level of self-service, that easy internal processes.
With the new solution, including AX and PIM, Millarco has reached a higher degree of automation and control, hence they are able to release new products and expand to new markets faster than competitors.
Millarco International have now saved a lot of valuable time by reducing the amount of manual processes, which allows them to focus on creating even more value for their business and their customers. Their salespeople now have time to nurture their existing customer relationships as well as sell their products to new customers.
Segment
B2B, B2C, PIM, Marketing, Distribution, Dynamics AX
Location
Denmark
Website
Partner
twoday