The growth gap: when your business outpaces your website

When a business grows, its website should grow with it. Yet for many B2B distributors, rapid expansion leaves their digital presence stuck in the past. This “growth gap” can create more than just an outdated look — it can mean inefficiencies in day-to-day operations, missed opportunities for new business, and even lost credibility with customers who expect a seamless digital experience.

In this episode of the Dynamic Leaders Podcast, we dive into what happens when your website fails to keep pace with your company’s success. We’ll explore the real costs of an outdated digital presence and why treating your website as an afterthought can hold back your ability to compete in today’s market. At the same time, we’ll highlight practical steps for closing the gap — from streamlining eCommerce processes and improving customer interactions to aligning your online presence with your brand’s growth and reputation.

This conversation will cover:

• The hidden risks of letting your website fall behind business growth.
• How modernizing your digital presence can unlock efficiency and opportunity.
• Practical strategies to ensure your website becomes a growth driver, not a bottleneck.

Whether you’re a distributor, manufacturer, or part of a digital strategy team, this episode will challenge you to rethink the role your website plays in your business and inspire you to close the gap between growth and digital presence.

Featured Guests: 

Karina Lackhan, Functional Consultant, Queue Associates
Erika Williams, Director, Queue Associates